What is the first impression people have when they meet you? Do you come across as sloppy, lazy, careless, loud mouthed, proud, arrogant or do you come across as intentional, deliberate, humble, committed, detailed, patient, loving, caring, attentive, intelligent and kind. You never have a second opportunity to make a first impression they say, so are you putting your best foot forward?
What you want to do is establish a conventional or formulaic conception or image of success. In life we have many stereotypes, some are based on ethnicity, race, religion, geographical location, and the list goes on. You want to become the definition of class, excellence, reliability, dependability, innovation and awesomeness. Perception they say is stronger than reality, I am not asking you pretend to be who you are not; I am asking you become a success stereotype.
Let’s talk Brands!
Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys.
What are the consistent set of traits attributed to your personality? The most successful brands are successful because they are unique, consistent, competitive, widely exposed and they lead. Now brand image is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumers’ direct experience.
It does not matter what you advertise if people’s direct experience negates what their initial perception is, that experience becomes the new reality. So your packaging and presentation got your foot in the door but it’s the character traits you have developed over time that will keep you in the room. You want to make certain character traits synonymous with your name. For example Mercedes is synonymous with class, Apple; innovation, a bottle of coke in Haiti gives the same refreshing experience.
So what is your name synonymous with? What do you friends say before you arrive? There are friends of yours who when they make appointment with you for 8am you know it’s a 9am appointment. For some others, your friends always have a backup plan when you are involved, why because you might just not turn up. And do you have those friends who you have to prepare an encouragement session for because you are sure they are coming up with excuses?
Now you should know that while you can’t wait for the dividends or supposedly obviously visible proceeds of success like houses, cars and money; they are success traits which are easily identifiable in the lowliest of men. Showing up in a fancy car does not change your poor habit of bad time management. A lady all accessorized and dressed to kill does not change the fact that she might be lazy and unintelligent. The point being when people come up close, what experience do they leave with?
Define your person or decide on the person you want to be. You want to be seen as excellent, reliable, faithful, disciplined and unique and you want your person to be synonymous with these traits. Be the go to guy for quality, when people need excellence let your number be on their speed dial, stop telling people how great your work is let them experience your great work and they will reward you with repeated patronage.
Let your posture, how you walk, how you gesture, speak success. It will surprise you that dusty shoes speak volumes, a missing shirt button and un-kept finger nails could imply so many things, you have to appear looking the part but more importantly when you leave the room, you want them asking who is this guy? Be like chocolate and vanilla ice cream, taste just as great in the US as in Africa. Become synonymous with success, become a success stereotype.
Commit to a daily routine to grow your mind.
That’s G.Y.M for today and I trust that you are charged up and obsessed with a burning desire to succeed. Ordinary is a misnomer for you.
Plan, Act and Pursue your dream.